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Editorial Consulting | Current Projects | Portfolio | Bio SUMMARY Editor with 25 years experience in news and feature publications, technical documentation, marketing communications, and computer-based training. Colleagues, and readers have praised my work as original, accurate, fair, and compelling.
July 1993- Present: Writer and Editorial Consultant
Projects have included:
San Diego and San Francisco Bay Area, California
- Contributing editor to Disney Adventures Magazine. Produced "Technomania" section, writing and editing features about computers, the Internet, and technology.
- Consulting editor to Shape magazine.
- As Associate Editor of San Diego Online, helped launch the web's first city magazine. Produced extensive S.D. visitor guide using HTML.
- Contributing writer/editor to Gannett's USA Weekend magazine (circulation: 40 million) with acknowledgements including the "Best Magazine Edition" award from The Association for Women in Communications and a Unity Award in Media, which recognizes accurate exposure of issues affecting minorities and disabled persons.
- Produced corporate marketing materials, including annual report for UC-San Diego and marketing research for Hewlett-Packard.
- Developed software training manuals and on-line help.
September, 1989 - June 1993: Managing Editor - San Diego Business Journal
San Diego, CaliforniaResearched and comprehended new subjects quickly; packaged information effectively; identified needs of various audiences; and juggled multiple projects while handling conservative budgets and aggressive schedules in a busy newsroom.
- Met weekly production deadlines for this 64-page newspaper.
- Supervised the work of ten reporters covering biotechnology, real estate, healthcare, city government, and other business beats.
- Edited stories for accuracy and style; designed layouts; wrote headlines and editorials.
- Dramatically upgraded 15 annual magazines.
- Developed and supervised editorial and design freelance staff.
- Won numerous San Diego Press Club awards and special recognition from the San Diego Society of Psychiatric physicians for coverage of mental health issues.
May 1983 - September 1989: Writer, Consulting Editor
San Diego, CaliforniaSpecialized in producing feature stories, technical documentation, market research, and computer-based training materials. Clients included: Ranch & Coast Magazine senior editor), Whittle Communications, USA Today, Hewlett-Packard, Courseware-Arthur Anderson, Inc., IBM.
March 1978 - April 1983: Senior Editor/ Whittle Communications
Knoxville, TennesseeProduced monthly high-quality glossy film magazine, bi-weekly college news poster, and five annual magazines on subjects ranging from healthcare and parenting to travel and films. National circulation: 750,000 to 1,200,000.
Education: Bachelor of Science in Mass Communications (High Honors), University of Tennessee, Knoxville, August 1978. Emphasis in News-Editorial Journalism.
Gina Pera © 2007. All rights reserved
Last updated 07.07.07