Gina Pera - Biographical page
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SUMMARY

Editor with 25 years experience in news and feature publications, technical documentation, marketing communications, and computer-based training. Colleagues, and readers have praised my work as original, accurate, fair, and compelling.

July 1993- Present: Writer and Editorial Consultant
San Diego and San Francisco Bay Area, California

Projects have included:
  • Contributing editor to Disney Adventures Magazine. Produced "Technomania" section, writing and editing features about computers, the Internet, and technology.
  • Consulting editor to Shape magazine.
  • As Associate Editor of San Diego Online, helped launch the web's first city magazine. Produced extensive S.D. visitor guide using HTML.
  • Contributing writer/editor to Gannett's USA Weekend magazine (circulation: 40 million) with acknowledgements including the "Best Magazine Edition" award from The Association for Women in Communications and a Unity Award in Media, which recognizes accurate exposure of issues affecting minorities and disabled persons.
  • Produced corporate marketing materials, including annual report for UC-San Diego and marketing research for Hewlett-Packard.
  • Developed software training manuals and on-line help.

September, 1989 - June 1993: Managing Editor - San Diego Business Journal
San Diego, California

Researched and comprehended new subjects quickly; packaged information effectively; identified needs of various audiences; and juggled multiple projects while handling conservative budgets and aggressive schedules in a busy newsroom.

  • Met weekly production deadlines for this 64-page newspaper.
  • Supervised the work of ten reporters covering biotechnology, real estate, healthcare, city government, and other business beats.
  • Edited stories for accuracy and style; designed layouts; wrote headlines and editorials.
  • Dramatically upgraded 15 annual magazines.
  • Developed and supervised editorial and design freelance staff.
  • Won numerous San Diego Press Club awards and special recognition from the San Diego Society of Psychiatric physicians for coverage of mental health issues.

May 1983 - September 1989: Writer, Consulting Editor
San Diego, California

Specialized in producing feature stories, technical documentation, market research, and computer-based training materials. Clients included: Ranch & Coast Magazine senior editor), Whittle Communications, USA Today, Hewlett-Packard, Courseware-Arthur Anderson, Inc., IBM.

March 1978 - April 1983: Senior Editor/ Whittle Communications
Knoxville, Tennessee

Produced monthly high-quality glossy film magazine, bi-weekly college news poster, and five annual magazines on subjects ranging from healthcare and parenting to travel and films. National circulation: 750,000 to 1,200,000.

Education: Bachelor of Science in Mass Communications (High Honors), University of Tennessee, Knoxville, August 1978. Emphasis in News-Editorial Journalism.

 
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Last updated 07.07.07